design
The trade program · Founding round
The trade program for the smart glass switch.
Italian tempered glass. Backlit touch. No hub. iotty is opening its US trade channel — and holding 50 founding slots for the professionals who get there first.
50 / 50 remaining
The switch your clients show off. The program that pays you to install it.
The trade decides what goes in walls. So instead of spending everything on ads, iotty is putting margin where it belongs: with the electricians, integrators, builders, and designers who put the product in front of homeowners every day.
Founding partners lock Pro pricing — 35% off MSRP — for 12 months regardless of volume, get a listing on the installer directory the day it launches, and get their first glass switch free with the demo kit.
Alexa · Google Home · Siri Shortcuts · SmartThings — UL #E527071 & TUV · no hub · 2.4GHz Wi-Fi
Electricians
Same box, same 15 minutes of wire time — 4× the ticket. A glass upgrade on every reno and panel job.
Custom integrators
The switch that finally matches the rest of a $200k system. Glass, backlit, no hub, no programming labor.
Builders
Two switches in the model home kitchen is the cheapest wow on your options sheet.
Designers
The one smart-home product that belongs on a mood board. Trade pricing; your electrician handles install.
Partner economics
Same 15 minutes of labor. Four times the ticket.
| Product | MSRP | Founding cost −35% | Your margin |
|---|---|---|---|
| 1-gang | $90 | $58.50 | +$31.50 |
| 2-gang | $130 | $84.50 | +$45.50 |
| 3-gang | $165 | $107.25 | +$57.75 |
| 4-gang | $200 | $130.00 | +$70.00 |
| Dimmer module | $27 | $17.55 | +$9.45 |
Bill at MSRP inside the job — or bundle it into the quote — and a single 2-gang box clears $45.50 before labor, on the same wire time as a $25 commodity switch.
A modest reno with six gangs of iotty is $250+ of product margin you're currently leaving on the truck — before the upsell does what upsells do for the rest of the invoice.
Dimming is added per-switch with the $27 module — quote it on every dimmable circuit.
Three tiers
Free to join. Priced like a trade brand should be.
Trade
25%off MSRP
Approved application
- — Directory listing
- — Priority email support
- — Logo & asset kit
- — Demo kit at 50% off
Pro
35%off MSRP
$5k / rolling 12 months
- — Featured directory listing
- — Priority phone line
- — Early access to new products
- — Co-branded collateral
Founding partners start here — locked 12 months, no volume requirement.
Elite
40%off MSRP
$15k / rolling 12 months
- — Priority lead routing
- — Dedicated rep · Net 30 terms
- — Roadmap input
- — Co-op marketing & case studies
How it works
01
Apply
5 minutes. Business name, trade, license or EIN. No fees, no minimums.
02
Approved in a day
A real person reviews and calls you within 48 hours. Founding slot locked.
03
Demo kit ships
Half price, first switch free. Install it in your own place this weekend.
04
You’re on the map
Directory listing live. Order per-project at your tier price, forever.
Founding round · National